Pretty Disturbia was launched in January 2009 and was created by Manchester based Fashion Designer, Leesa Bertram. Having trained at Manchester Met University and working for many well known companies as Senior designers and A PR and Marketing Manager, She had the intention to create something unique and alternative in her own busines, which was burlesque inspired, using unique hand dyed effects and hand embellishments. Leesa was heavily influenced by vintage clothing and the confident Manchester street wear style.
Etra Design House was set up to launch a number of fashion brands, but Pretty Disturbia was so well received that Leesa and her team invested all their time and energies into building a sustainable platform to cater for the high demand for the subsequent seasons collections, the collection is now in 38 key independent boutique accounts in the UK and Europe (including two in central London and one in Dublin, as well one in Austria, Dubai and one in Australia) . Etra Design House also Launched Bang Bang and Scribble this January for SS11 and it has already been very well received in sales and has an underground Manchester following.
There are 2 Etra Design House offices, one which is head office in Spring Gardens and a quirky design studio on Lever Street- both in Manchester City Centre which is a constant source of inspiration and support to the Pretty Disturbia team.
CELEBS/ FASHION PRESS
Pretty Disturbia was scouted by Vauxhall Fashion scout to be part of Britain's Next top model tour, representing Manchester and touring around the UK. We were also part of Liverpool Fashion Week and are already very popular with celebrities (e.g. Brook Vincent from Coronation Street, Su-Elise from Mystique, Sam & Amanda from Big Brother, Una Healy, Laura Whitmore and Lisa Snowdon to name a few).
We have featured in key fashion press such as More!, Closer, Reveal, Love it!, Company, Now!
We also sponsored grace Jones official after party in London in April 10.
It has been great to get recognition for our achievements in Industry press such as WWB and Drapers, who listed us as their "ONE TO WATCH", We were also shortlisted for a Great Britons award in association with British Airways/ The Guardian Newspaper in 2010. Leesa also featured in The Independent and The Manchester Evening News for her successes so far with Pretty Disturbia.
WHY WE ARE UNIQUE
Pretty Disturbia has been very well received, having been compared to All Saints in terms of distinctive yet edgy brand identity and consistent quality. Dazed Digital gave Pretty Disturbia a fabulous review stating that the "Manchester label Pretty Disturbia is somewhat of a sartorial contradiction, as good girl and bad girl combine to explosive results"
The Unique burlesque style brand has a lot of hand dyed items which add value and uniqueness to each garment. They pride themselves on their quirky, edgy style.
Pretty Disturbia has over 2,300 followers on twitter which are used to direct sales and marketing, as well as a successful facebook group, Leesa has a Pretty Disturbia Style blog which is used to promote Pretty Disturbia styling ideas.
Everything is manufactured in Turkey, using high quality, soft fabrics and they invested heavily in high quality packaging- such a bespoke swing tags and decorative back neck labels and branded care labels. Etra Design House invest in bespoke look books each season which are given to boutiques to encourage instore promo/ displays. Attention to detail and adding value to their products is important to Pretty Disturbia in order to reflect the high level of professionalism they have, in everything they do.