WE’VE COME A LONG LONG WAY

Pretty Disturbia was launched in January 2009 and was created by Manchester based Fashion Designer, Leesa Bertram.

Having trained at Manchester Met University and working for many well known companies as Senior designers and A PR and Marketing Manager, She had the intention to create something unique and alternative in her own busines, which was burlesque inspired, using unique hand dyed effects and hand embellishments. Leesa was heavily influenced by vintage clothing and the confident Manchester street wear style.

 

Etra Design House was set up to launch a number of fashion brands, but Pretty Disturbia was so well received that Leesa and her team invested all their time and energies into building a sustainable platform to cater for the high demand for the subsequent seasons collections. The business has changed a great deal over the years from being sold in 38 key independent boutique accounts in the UK and Europe (including two in central London and one in Dublin, as well one in Austria, Dubai and one in Australia), But selling wholesale to boutiques became harder to manage with a lot of the boutiques, sadly shutting. From there Leesa had a shop in the Iconic Afflecks Palace, and now- Just concentrates on selling online.

Pretty Different…. Pretty Disturbia.

We promote individuality, Sustainability, passion & inclusivity.

INDIVIDUALITY.
Proud to be alternative, we dont follow trends or seasons, we do what we want, when we want to, because we are style led more than fashion led … we are as indivual as our customers, often making custom orders on etsy to suit their unique needs! Other than our collections, we have many one off items to promote individuality we also do a street style blog to compliment the stylish peeps of Manchester! We also love mix and match items to create many striking variations on our looks, so wearing one fabric doesnt mean ever looking the same as someone else.

 

SUSTAINABILITY
We source fabrics locally, handmake everything in house, we customise damaged items to save them, sell on vintage items to recyle, host clothes swapping parties to re- purpose, even use scrap paper/ wallpaper for patern cutting and scrap fabrics for inside cushion covers. nothing is wasted at PD HQ. Even our last broken desk is now used as a back drop to showcase new items!

PASSION.
We are more than a brand. we have a personality and a heart. We give away free gifts to loyal customers, and include hand written notes with every order as well as a card with a photo to say who packed each one. Our staff become PD Dollies/ dudes when they join and we are very social with hosting regular Kids design events, craft nights and clothes swaps, as well as virtual quiz nights! inclusivity. We offer predominately handmade alternative clothing to any age, Gender or sized want everyone to feel a part of the brand. We are a Manchester based, small Independent fashion label who pride ourselves on being a close, friendly community, not only for our staff- our PD dollies, but for our wonderful customers too. We know the fashion industry is tough and competitive but we aim to take out all that and welcome support all that work with us/ get to know us.

INCLUSIVITY.
We offer predominately handmade alternative clothing to any age, gender or size and want everyone to feel a part of the brand. We are a Manchester based, small Independent fashion label who pride ourselves on being a close, friendly community, not only for our staff- our Pd dollies, but for our wonderful customers too. We know the fashion industry is tough and competitive but we aim to take out all that and welcome support all that work with us/ get to know us.

WHY WE ARE UNIQUE

Pretty Disturbia has been very well received, having been compared to All Saints in terms of distinctive yet edgy brand identity and consistent quality. Dazed Digital gave Pretty Disturbia a fabulous review stating that the “Manchester label Pretty Disturbia is somewhat of a sartorial contradiction, as good girl and bad girl combine to explosive results”
The Unique burlesque style brand has a lot of hand dyed items which add value and uniqueness to each garment. They pride themselves on their quirky, edgy style.

CELEBS/ FASHION PRESS

Pretty Disturbia was scouted by Vauxhall Fashion scout to be part of Britain’s Next top model tour, representing Manchester and touring around the UK. We were also part of Liverpool Fashion Week and are already very popular with celebrities (e.g. Brook Vincent from Coronation Street, Su-Elise from Mystique, Sam & Amanda from Big Brother, Una Healy, Laura Whitmore and Lisa Snowdon to name a few).  We have featured in key fashion press such as More!, Closer, Reveal, Love it!, Company, Now!  We also sponsored grace Jones official after party in London in April 10.

SOCIAL MEDIA /
BLOG

Pretty Disturbia has an ever growing social media following which isused to direct sales and marketing, as well as a successful Facebook group.  We are prevalent on Instagram too, and post frequently, so follow us and keep up to date with the latest from the brand, be it brand new vintage items, or new ranges.

 

The Pretty Disturbia Style blog is used to promote Pretty Disturbia styling ideas.  We are keen to share our design process with you, and want you to understand just where our inspiration comes from.  Have a question or comment about our products?  Feel free to leave a review, or contact us for a detailed response.  We are always keen to hear from our fans, and eager to take on board any comments or style points.

BUSINESS ACHIEVEMENTS

It has been great to get recognition for our achievements in Industry press such as WWB and Drapers, who listed us as their “ONE TO WATCH”, We were also shortlisted for a Great Britons award in association with British Airways/ The Guardian Newspaper in 2010. Leesa also featured in The Independent and The Manchester Evening News for her successes so far with Pretty Disturbia.

HIGH
QUALITY

Everything used to be manufactured in Turkey, using high quality, soft fabrics and they invested heavily in high quality packaging- such a bespoke swing tags and decorative back neck labels and branded care labels But now everything is handmade/ customised in their design studio on Ancoats. Attention to detail and adding value to their products is important to Pretty Disturbia in order to reflect the high level of professionalism they have, in everything they do.

Pretty Disturbia Vintage

IN WITH THE OLD,

OUT WITH THE NEW.